(Photo: Tiger Mask)

Since Lululemon opened its first store in the beach area of Vancouver eight years ago, it has become one of the trendiest fashion lines in the industry. Women are willing to wait several hours just to get into a newly opened store or into an outlet sale. So what is this obsession with Lululemon? It is almost like women have a special sort of love affair with Lululemon clothing, and they just can’t seem get enough of Lululemon’s form-fitting athletic wear that comes in an assortment of fabrics and colors.

So this new craze for Lululemon clothing appeared to have started out as nothing more than a buzz. Women saw other women wearing Lululemon products at the gym, at yoga class, and at other athletic activities, and this created the source for this trend. But Lululemon is more than just a fad; its success can be credited to its technology behind the brand. Lululemon prides itself on its research and development in sewing techniques and fabric to create their flattering yet functional form-fitting clothing.

The widely talked about form-fitting Lululemon pants are made from Lululemon’s well known proprietary synthetic fabric Luon, which is a combination of nylon and Lycra that feels much like cotton. The prominent properties of Luon are that the fabric wicks moisture away from the skin, is quick-drying, has full-range stretch movement, and keeps its shape and color even after being washed multiple times.

Can the clothing products be that good? Yes, the clothing products are very good and worth every penny. Few people realize the benefits of working out in high quality clothing. Ditching the old sweats and t-shirt and switching to high quality apparel, such as Lululemon clothing, will boost your image and your workout success. Few people realize that the fit of your clothing is one of the most important factors in your workout. Baggy clothes will just stick to your skin after you start to sweat. A major benefit of Lululemon apparel is that the fabric absorbs moisture and dries quickly, which will make your workout more enjoyable.

Lululemon clothing are designed for the latest fitness trends and are perfect for the yoga, spinning classes, tennis, running, rock-climbing, and dance. As your workout involves a lot of different movements, it’s important that your assets are properly supported and covered. As you are bending over and moving around, Lululemon products are designed to give you the support and coverage that you need.

Although the target demographic is primarily active women, Lululemon has a full line of men’s clothing. The appeal of Lululemon is sometimes more than just its look and fit; it is also about the culture. The culture that Lululemon has created for its brand is to live an active, healthier, longer, happier and more fun life.  And wearing the lululemon brand while doing so.

So are women’s obsession with Lululemon justifiable? Of course, in order to have that great workout you need to look and feel great, and Lululemon clothing definitely achieves this goal. There is nothing wrong with investing in high quality workout apparel that makes you feel good and fits your active lifestyle. Because, when you look and feel good while being active, it will only resulting in a healthier, happier and more fun life.